Post cards are the strangest things: Sending them means a “time out” from your vacation to search for a post office knowing that the cards will arrive AFTER you are home, if at all. But when you receive them, they are WONDERFUL.
Where did this form of communication come from? Why, in the face of Instagram and Facebook, do they still exist?
Postcards started out as the text message or DM of the day. When postal services began, postcards answered the call for quick communications. Back then, mail was delivered more than once a day. No envelope was needed so they were easy to use. The first picture postcard was hand painted and sent around 1840.
When we think of postcards, we think of souvenir postcards; cheesy photos from foreign places. Souvenir postcard were first sent in 1871 showing an image of Vienna on one side with the message and address on the reverse. But that type of postcard was really only a segment of the postcard world.
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But now, postcards get no respect. Or is that is changing? In 2005, Paulo Magalhaes from Portugal started a project that became a bit of revival: PostCrossing. It is a low tech alternative to the social network. It takes very little to join this project and the rewards are truly personal. Request an address and send a postcard to that person. Soon a postcard will appear in your mailbox! This simple concept has connected people from over 200 countries with 24 million cards and given them excitement and delight when they pick up their mail. One user likens it to Twitter for snail mail. www.postcrossing.com
Event planners and brides have started using a postcard format to ask invitees to Save The Date. These announcement needs to stand out and yet be cost effective. A postcard fits the bill. Humour is often part of that style of postcard.
Strange and wonderful, postcards are still holding their own in the world of communication. Refinemark’s postcards can be seen here.