We may not have sprung from Downton Abbey stock but still have aspirations. Personal stationery is the perfect communication device to signal your style standards.

Having settled the question of paper we move next to world of fonts or typeface. Are you a free flowing script personality or a no fuss/no muss sans serif dude or do you have classical leanings and find comfort under a serif font? The choices can be daunting but there is fun in the search for the font that captures your personality and aspirations.

Fonts are efficient communication devices.Think of classic Roman columns incised with letters that clearly communicate authority and permanence: ALL CAPS ALL THE TIME. It is no coincidence that the Trajan font is named after a Roman emperor.

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Typeface, or font families, are inventions arising from the Gutenberg press. Before Gutenberg, all printed material was hand inscribed.  560 years later we enjoy exciting variety and yet each font strives for readability and visual appeal. The font is the element of personal stationery that works stealthily to portray the right impression while moving the rhythm of the reader’s eye comfortably.

 
Many fonts have fascinating stories behind them that may influence your choice. Simon Garfield in his book “Just My Type” delves into the lore and magic of typography and serves up entertaining history.  There is fun in selecting a font that is “you”.  Try taking the online quiz at www.pentagram.com/what-type-are-you/. The font you select for your personal stationery is a fingerprint of your unique style and potential.