Perhaps you were invited to and attended a product launch, open house or corporate award gala.

Do you have time to write a thank you note?

It is a competitive business world.  Getting ahead and separating yourself from the business herd is a constant challenge.

Can you afford NOT to write that thank you note?

The time and the effort you make  to put your thoughts on paper will be rewarded.  You create a memorable impression and your response strengthens business and personal relations in a powerful way.  And your hand written note will be saved.

When do you write that thank you note?

Timing is important: send your note within three days of the event.

What do you say?

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End with one more statement of thanks.

Your closing, also known as the “valediction” (from Latin “vale dicere”, means farewell) should appropriately reflect the nature of the relationship.  It is the bookend to your introduction, also known as “Salutation”.

How do your notes stand out from other business correspondence?

Write your message on a fine quality folded note card or, a flat note card the size of a standard business envelope (#10).  This correspondence card should be customized and having a good supply of cards on hand will ensure you will use them.

In business we focus a great deal of time and energy on the bottom line and how to operate for maximum profit.  Take a moment and think about how many people you owe a word of thanks.  In our business journey, those opportunities arise on a daily basis: a colleague who takes the time to review a project and offer his opinion, customers who praise our work and offer a referral and the supplier who has gone the extra mile.

Business relationships are very much like personal relationships and require nurturing.

Silent gratitude isn’t much use to anyone. – G.B. Stern